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About Along avec Anna

Natural, ethically-produced yarn; Modern yet timeless knitting patterns; custom accessories

About Along avec Anna

At Along avec Anna, our mission is to help knitting play a creative, calming, and confidence-building role in people’s lives.

We create ethical yarn, unique patterns, and custom accessories for beginners and experts alike.

Our natural fibre bases (fingering merino, silk mohair and DK merino) are entirely cruelty free and certified, and we take care to work with spinning mills that respects animals, humans and the environment, thus reflecting our own values as a company.

Our approach to pattern design is authentic, accessible, sustainable and creative. Our patterns—including accessories, women’s garments, and children/baby clothes—are easy to follow and pair perfectly with our yarn. They contain step-by-step detailed instructions to make them accessible to as many people as possible. Our newest designs are all size inclusive, and our earlier designs are currently being reviewed to include more sizes.

More About US

The Along avec Anna team

We are a lovely team of 5 hard working ladies, all passionate about craft, sustainable fashion, ethical yarn and of course, Along avec Anna !

Anna Dervout

Founder & Designer

Along avec Anna Ltd was founded in 2017 in Exeter, UK by Anna Dervout, but Anna’s journey with the craft community actually started in 2013 when she founded her blog. Knitting quickly became a way of life for her, in addition to a passion. She always has a project on her needles and spends her days brainstorming new pattern ideas and creating them using our beautiful yarns.

She’s in charge of creating and writing the patterns and books, developing new yarn colours and bases, and everything else that goes into being the director of a small business.

Sarah Hastings-Rudolf

Customer service & Product development

The company has expanded over the years to become a small group of people who are all passionate about craft and creativity. Sarah, who joined in June 2021, is based in Ludlow, Shropshire, and is in charge of our customer service, product development, as well as blog and ebook writing. For example, she was in charge of helping Anna develop the AAA advent calendar in 2023!

English is her first language but her level of French is close to perfection.

If you have written an email to our support email address for some pattern help, you probably had a reply from our lovely Sarah.

Megan Sear

Retail & Admin associates

When Along avec Anna moved to a bigger shop on New Bridge Street in Exeter at the start of 2023, we were delighted to have Megan join us as our retail & admin associate. 

She runs the shop on Mondays, Tuesdays and Saturdays and is there to help you choose your next project whether it is knitting, crochet, or something else! She knows everything about our yarn and patterns and is a knitter and crocheter herself. 

Megan is also responsible for packing all the lovely online orders we receive each day and is in charge of teaching crochet classes and running the “Fix your stitches” private sessions with Anna.

Roberta Juxon-Keen

Stylist, content creator & community manager

Roberta joined us in 2023 and wears several hats at AAA! She is the stylist behind the brand and the Exeter shop. Have you enjoyed our recent window displays? She’s the one who makes them so beautiful and delicate, as well as styling all our pattern photoshoots. She’s also responsible for creating content for our social media and newsletters. We’re having a lot of fun making reels now!

Roberta has an eye for authentic, delicate and minimalist set-ups and pictures, and has lots of knowledge surrounding sustainable fashion and indie brands (and Fore Street in Exeter)!

Karen Rudkin

Marketing Manager

Karen joined the team in 2023 and is responsible for the marketing side of Along avec Anna. 

From data analysis to creating advertising campaigns,or working with the media on the PR side, her work is very important to the development of our small business. 

She has a detailed knowledge of South-West-based small businesses and always finds the best ways to develop the local knitting community in Exeter. She is behind a lot of the events happening at the shop!

But we can't forget ...

Elise joined the team in 2019 and is our freelance tech editor and is based in France. She grades the patterns imagined by Anna in different sizes, as well as proofreading and correcting the patterns in French and English.

Charline, has been working for Along avec Anna since 2021 and is our talented freelance illustrator, based in France. She illustrates all the ideas for Anna and the team: designing the pattern layout, illustrations, schematics, but also the various products we offer in the shop.

Finally, Harry is always here to help for Along avec Anna. Whether it be pictures, videos or company logistics, he’s been Anna’s supportive partner since the very beginning. You will also see him during yarn shows, where he will help you out with a big smile!

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